From TheChels.info - The Chelsea Football Club Wiki
Simod are an Italian sportswear manufacturer, based in Piove di Sacco. The company specialises in sports footwear, such as training shoes, running shoes and football boots, although they also design casual footwear not intended for use in sport. The company was one of three sponsors to appear on Chelsea shirts during the 1986-87 season. Simod also sponsored the Full Members Cup competition from 1987-89, during which time the competition was known as the Simod Cup.
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